Our Work

Porter’s Paints

Soda Digital brings 18,000+ unique colour combinations to life in a vibrant, multi-channel digital ecosystem.

Project Summary
  • Responsive website

    Desktop, tablet and mobile optimised

  • Enterprise-grade CMS

    Advanced content management with multilingual capabilities

  • Sales platform

    Multi-channel online store and global stockist directory

Case Study

Digital ecosystem redefines online paint category and increases customer sign ups by 120 per cent

As part of a decade-long partnership with Porter’s Paints, Soda Digital was asked to create a category-defining website to bring 18,000+ colour and wallpaper combinations to life online, inviting discovery from a new and wider audience.

A key focus was giving Porter’s staff more control over content by taking the complexity out of managing a large, frequently changing product range.

Optimal outcomes for both usability and navigation were achieved by creating targeted content and separate user journeys for different audience needs including trade, industry and consumers.

Porter's Paints Website screenshots'
Content at Scale

Being able to manage content at scale and keep it current was a key focus for Porter’s Paints.

“Our brand reputation is everything. Because we can change content across the site precisely, we can be confident what we’re putting out into the world is consistent.”

Melanie Stevenson

Melanie Stevenson
Marketing Manager, Porter's Paints

Big picture

The site developed not only captures the visual style of the Porter’s brand authentically, but meets the requirements of three distinct personas — retail, specifiers and trade equally.

The purchase journey is seamless, from store to painted wall, with the ability to locate products, stockists and trade by location all in one place.

Everything they need

A fully responsive e-commerce store enhances the digital ecosystem and makes online shopping effortless on any device. An immersive product catalogue provides multiple ways to navigate content with effortless browsing, searching and sorting by tone or category.

Central hub for digital marketing

These two enterprise-grade platforms create a focal point for digital marketing activities including email and remarketing campaigns.

We’ve generated a valuable new stream of social media engagement with high-value industry practitioners and a massive 120 per cent increase in newsletter sign ups.

What Our Clients Say

Soda took the time to understand what a Porter’s customer really wants, bringing out the essence of our brand and everything we stand for.

Melanie Stevenson

Melanie Stevenson

Marketing Manager
Porter's Paints

The TAB My Agency application is a huge success, paying for itself in the first year of operation — plus all the time we've all saved.

Tim Platt

Tim Platt

NSW TAB Agents

Soda has been vital to our business for over 10 years. They consider everything from customers finding us right through to car pick-up at the counter.

Arnold Kluck

Arnold Kluck

No Birds

Working with a company for the first time, especially one so far from us geographically, can be a challenge. Soda are true professionals and great to work with.

Garth Wilby

Garth Wilby

Technical Director
African Safari Home

Soda showed they get the education space. We've revitalised our journalism faculty with a complete return on investment in only three months.

Victor Chow

Victor Chow

National Sales Manager
Open Colleges

We've worked with some great brands

  • No Birds Car Rental
  • Samsung
  • Porter's Paints
  • Client logo
  • Client logo
  • TAB
  • Open Colleges
  • Startlight Children's Foundation'

Let's start a project together