Founded in 2001, Soda Digital is a full-service custom design and development consultancy with offices in Sydney, Melbourne and Brisbane

As a Microsoft Gold Certified developer with 20 years’ in custom software and business process improvement, backed by modern delivery methods, we’re the perfect partner to digitise and optimise your business operations.

We work with you to build scalable custom apps that let you do things in new ways. And initiate organisational change and efficiencies through modernisation and digital transformation consulting.

Together we create your success

Feel in control knowing you’ll be supported at every step of your project by a dedicated account manager, fast-cycle development, and a large, cross-functional team of software engineers. All work is managed by our Australian-based team, leveraging UX, Agile, and DevOps to release quality software quickly.

Alternatively, we can boost your software engineering team with dedicated developers, designers or testers - selected with care to meet your in-house technical needs.

Soda Digital Office
Soda Digital Sydney
Technology Partners

Just shipping features is not enough

Our long history of successful customer outcomes is what sets us apart from other developers. We listen to you, and believe complex problems are best solved collaboratively.

Our project methodology is highly inclusive, inviting feedback to keep you in control throughout. It’s why we’re a trusted technology partner to so many clients. Some have stuck with us for more than 15 years.

Soda Digital Office
Soda Digital Sydney
Soda Digital Sydney
Proven Methodology

High quality is the only way we know

Over 21 years in web and software, we’ve intentionally kept our team small and specialised with UX practitioners, designers, testers and developers.

Being expert and nimble allows us to apply the right methodology for your project, run a tight ship, and accelerate release times. Every ticket and task gets the attention it deserves.

Our History

We’re in this together

We’re a trusted technology partner to many leading companies, including No Birds and Porter’s Paints, who’ve been clients since 2001. Typically clients stay with us because we deliver sustainable results without hidden costs.

2001

Founded

Dan McPhee and Chad Tolkien open Soda Digital. First Porter’s Paints website launched same year.

2003

First in Microsoft .NET

Soda Digital was one of the first adopters of the .NET framework, developing inventory and warehousing system in the new technology. Projects completed for Sony Music, Cricket Australia and Federal Parliament of Australia.

2005

Technology Consultancy

Soda Digital partners with other technology companies to provide technical and design consultancy on projects for Mercedes Benz and Colorbond.

2007

E-commerce Solutions

Soda Digital takes No Birds Car Rental in a new direction with custom online booking solution. The same year it completes a workflow automation project for the Bendon Group.

2009

Agency Partnerships

Partner with marketing agencies to complete web and digital marketing campaign assets for Hyundai, Macquarie Group and Open Colleges.

2010

Early to Mobile

Soda Digital extends No Birds online booking system and relaunches leading real estate directory Villages.com.au with mobile-friendly websites.

2011

First International Client

Begin first of many projects with international investment group launching online marketplace for luxury accommodation and holiday packages in Africa.

2012

Starlight Foundation

Privileged to work as technical partner on Starlight Foundation's $1-million Christmas campaign.

2013

National In-store Roll Out

Develop TV selector app for Samsung Australia with roll out across JB Hi-Fi nationally. Launch E-commerce store for Porter's Paints on Shopify platform.

2014

Cloud-based Apps

TAB MyAgency App launched, leveraging Microsoft Azure cloud and supporting over 100 franchises across NSW.

2015

International Technical Consulting

Manage technical implementation of custom framework for Samsung TV/AV division website with deployment across South Korea and Singapore.

2017

Earning our Stripes

Soda Digital becomes an incorporated company and continues growing its capability. Consulting services are expanded with DevOps, IoT and Azure Cloud. Dedicated Project Management and Business Analysis functions are added.

2019

Workplace Automation

Soda Digital delivers six workplace automation solutions including Jennchem’s mining support operations, No Birds digital ecosystem and an experimental app for Suncorp.

2020

A Challenging Year

Despite a tougher business environment, Soda Digital sticks together as a team and retains all its multi-disciplinary capabilities. The business navigated the year successfully and even grew in the last quarter.

2021

A Busy Year Ahead

TV Hub media buying platform, Boomday social media platform and Bank of South Pacific international web app environment launched in the first three months of the year.

Present Day

Soda Digital continues to investigate and trial emerging technologies including Azure AI and machine learning.

What Our Clients Say

Soda took the time to understand what a Porter’s customer really wants, bringing out the essence of our brand and everything we stand for.

Melanie Stevenson

Melanie Stevenson

Marketing Manager
Porter's Paints

  • No Birds Car Rental
  • Samsung
  • Client logo
  • Client logo
  • Suncorp
  • Forestry Corporation
  • TAB
  • Startlight Children's Foundation
  • TAMEX Transport
  • Allens Linklaters
  • Scyon Walls | James Hardie
  • Carsguide
  • Porter's Paints
  • SVA: Social Ventures Australia
  • Jennchem / Jennmar Australia
  • Open Colleges

Let's start a project together