About Us

Founded in 2001, Soda Digital is a full-service software and design firm in Sydney and Brisbane

Technology Innovation

We make your digital transformation smoother

The rules of business have changed. Technology is moving at a relentless pace.

Soda Digital can help you compete in a digital world, because we’re uniquely positioned at the intersection of high-end design and full-stack development.

We speak UX, iOS, and C#.

Trusted technology partner

With 16 years’ experience in solutions delivery, we have many long-term clients including No Birds, TAB Agents, DuluxGroup, DCM Publishing and Samsung.

This is because we’re honest and collaborative to work with, build outstanding digital products and solve the toughest business problems with great custom software.

No project too difficult

We can scope, build or integrate anything you require for desktop, server, web or mobile.

We'll do this leveraging UX, DevOps and cloud for a competitive advantage. From e-commerce to business workflow automation, we’ve got you covered.

Expert team

High quality is the only way we know

Over 16 years in web and software, we’ve intentionally kept our team small and specialised with UX practitioners, designers, testers and developers.

Being expert and nimble allows us to apply the right methodology for your project, run a tight ship, and accelerate release times. Every ticket and task gets the attention it deserves.

Leadership Team
  • Chris Ball - Executive Director

    Chris Ball

    Executive Director

  • Dan McPhee - Creative Director

    Dan McPhee

    Creative Director

  • Chad Tolkien - Technical Director

    Chad Tolkien

    Technical Director

  • Bryan Wood - Lead Software Engineer

    Bryan Wood

    Lead Software Engineer

Our History

We’re in this together

We’re a trusted technology partner to many leading companies, including No Birds and Porter's Paints, who have been clients since 2001. Typically, we go beyond one-project engagements, bringing fresh insight and expertise to every engagement.

2001

Founded

Dan McPhee and Chad Tolkien open Soda Digital. First Porter’s Paints website launched same year.

2003

First in Microsoft .NET

Soda Digital was one of the first adopters of the .NET framework, developing inventory and warehousing system in the new technology. Projects completed for Sony Music, Cricket Australia and Federal Parliament of Australia.

2005

Technology Consultancy

Soda Digital partners with other technology companies to provide technical and design consultancy on projects for Mercedes Benz and Colorbond.

2007

E-commerce Solutions

Soda Digital takes No Birds Car Rental in a new direction with custom online booking solution. The same year it completes a workflow automation project for the Bendon Group.

2009

Agency Partnerships

Partner with marketing agencies to complete web and digital marketing campaign assets for Hyundai, Macquarie Group and Open Colleges.

2010

First International Client

Begin first of many projects with international investment group launching online marketplace for luxury accommodation and holiday packages in Africa.

2011

Goes Mobile

Soda Digital extends No Birds online booking system and relaunches leading real estate directory Villages.com.au with mobile-friendly websites.

2012

Starlight Foundation

Privileged to work as technical partner on Starlight Foundation's $1-million Christmas campaign.

2013

National In-store Roll Out

Develop TV selector app for Samsung Australia with roll out across JB Hi-Fi nationally. Launch E-commerce store for Porter's Paints on Shopify platform.

2014

Cloud-based Apps

TAB MyAgency App launched, leveraging Microsoft Azure cloud and supporting over 100 franchises across NSW.

2015

International Technical Consulting

Manage technical implementation of custom framework for Samsung TV/AV division website with deployment across South Korea and Singapore.

Present Day

Soda Digital expands consulting services to include DevOps, IoT and Microsoft Azure Cloud.

What Our Clients Say

The TAB My Agency application is a huge success, paying for itself in the first year of operation — plus all the time we've all saved.

Tim Platt

Tim Platt

President
NSW TAB Agents

Soda took the time to understand what a Porter’s customer really wants, bringing out the essence of our brand and everything we stand for.

Melanie Stevenson

Melanie Stevenson

Marketing Manager
Porter's Paints

Soda has been vital to our business for over 10 years. They consider everything from customers finding us right through to car pick-up at the counter.

Arnold Kluck

Arnold Kluck

Director
No Birds

Working with a company for the first time, especially one so far from us geographically, can be a challenge. Soda are true professionals and great to work with.

Garth Wilby

Garth Wilby

Technical Director
African Safari Home

Soda showed they get the education space. We've revitalised our journalism faculty with a complete return on investment in only three months.

Victor Chow

Victor Chow

National Sales Manager
Open Colleges

We've worked with some great brands

  • No Birds Car Rental
  • Samsung
  • Porter's Paints
  • Client logo
  • Client logo
  • TAB
  • Open Colleges
  • Startlight Children's Foundation'

Let's start a project together