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Thread People

Digital retail therapy

Thread People is an online shopping destination for premium fashion, street wear, shoes and accessory brands. The site's stylish and evocative feel positions Thread People as both an exclusive brand, and paradoxically, a great place to grab a bargain.

This is a true retail site packed with many rich features. An effortless and intuitive registration process captures user details to build a database of segmented customers for news updates, targeted sales promotions and customer loyalty activities.

Sales activity revolves around an e-sales catalogue and online shopping cart and encourages social engagement with the user-ability to share product information and view other product recommendations auto-generated through the site.

To accomodate younger users with less disposable income, a sales calendar gives advance notice of upcoming promotions and allows forward planning for an online purchase.

Other advanced functionality includes blogging, reward programs, referral software, video content, fashion images and artist appreciation forums. An e-commerce backend built especially for Thread People adds control when managing sales, suppliers and product lines that change often.

To get this site up and running quickly, Thread People's Richard Dutton needed a supplier with advanced digital skills who could respond immediately. "Soda gave us their undivided attention and provided the in-house digital capacity to deliver in a short timeframe. They worked until the job was done properly and were always dependable, highly skilled and professional."