Reconstructing Innovation Online
The Ideas Vault is a creative space used by business teams to relax, stimulate the mind and generate innovative ideas away from the office.
To promote this quirky venue, the client was looking for a distinctive website that would communicate the core brand promise of the Ideas Vault as a place where people come together to think differently.
Soda saw the answer in a high-engagement website that would create a strong and positive first impression. It would offer someone looking for an offsite planning venue a pleasant and momentary escape from corporate life, while at the same time communicating all of the practical detail that's needed to make a booking.
Crafting thought-provoking digital creative is as much about having the ability to execute, as it is about brainstorming a bold vision.
Working closely with the client, a highly interactive solution was developed using animation and advanced Flash programming to give the site 'wow factor'.
On entry, the visitor's curiosity is aroused by a virtual representation of the Ideas Vault interior that renders for a 360-degree view of the space.
Rollover navigation invites further investigation and immediate familiarity with the 'Vault', encouraging users to manipulate the colour of onscreen furniture or re-model their view of the interior in 3D using only their mouse.
Staying true to the brand, the site also invites user participate in a variety of fun exercises including video games and word exercises, or for those with less time, a booking calendar, noticeboard and information about the venue.
Delivering such a non-conventional site required a combination of talent and technical expertise. Creative concepts were fleshed out and friendships forged in a series of highly collaborative and productive meetings between Soda and the client.
Graphically speaking, this visual theme unfolded in a four-phase build cycle with; the photography of source material (room); sketch drawings to bring the idea to life visually; a rough render of artwork for proof of concept; a more refined and detailed render of the artwork for a polished result.
The new site is on-brand and has been a great advertisement for the venue. It's generated much positive feedback from customers and resulted in consistently higher bookings for the Ideas Vault.
What we did...
- Web Design
- 3D Animation
- Flash Programming
- Content Management System (CMS)
What they said...
The expertise, communication and dedication put into every step of the process made us feel constantly assured of the professional nature of Soda and their commitment to doing the best possible job for us.
Venue Manager, The Ideas Vault