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Gary Bertwistle

Unlocking great ideas

Best-selling author Gary Bertwistle is Australia's pioneer thought leader on marketing and brand and has been working in creativity and innovation for over 20 years, helping people and organisations think differently.

Working closely with Gary's team, Soda established branding and style guidelines for a sharp, consistent appearance. Combining this refined aesthetic with integrated rich media and social networking positions Gary prominently on the digital forefront.

An end-to-end CMS solution provides Gary's team with the facility to update website content in-house, as well as allowing for podcast and rich media management. Extended functionality allows for subscriber-base management and archival of Gary's digital newspaper dedicated to creativity and thinking, 'The Espresso'.

Gary couldn't be happier with the results. "We've worked with Soda on a number of projects over the past several years and they've always been a delight to deal with. They kept us updated throughout the process and that gave us a great degree of assurance that we were going in the right direction."

Gary adds, "They've delivered a creative product that we're extremely happy with. On time, on brief, no fuss. In this day and age it's refreshing to find a team who actually deliver as promised."