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Austen Brothers

E-commerce website

Steeped in history, style and arguably one of the world's most recognisable quality products, the cornerstone of the Austen Brothers success story is the Jermyn Street shirt. Named in honour of the prestigious Mayfair street and harking back to the true artisan quality of tailoring of over a century ago, the Jermyn Street shirt remains a symbol of quality and fashion the world over.

With an eye towards boosting online sales, Austen Brothers felt it was time to refresh their digital presence to truly reflect the pedigree of their product and engaged Soda for advice and assistance.

Overhauling the existing e-commerce solution, Soda implemented a revised layout with intuitive navigation and a streamlined, effortless checkout process to suit the busy lifestyle of the Austen Bros clientele.

In addition, Soda tastefully modernised the visual aesthetic, resulting in a contemporary take on Austen Brothers' distinguished and time-honoured branding. A bespoke CMS completes the solution, allowing Austen Brothers staff to easily edit website content and manage orders, inventory, and sales.

Graham Smith, Director, was thoroughly impressed with the results. "From the very first instance, Soda understood our branding, sales requirements and the needs of our customers, providing a solution that fits our needs perfectly. The new website has been a fantastic return on investment - conversion rates have almost doubled and online revenue is up 350%!"

Graham adds, "These results have prompted us to invest in Ad-word campaigns and further website enhancements. We know our business is in safe hands with Soda."