Our Approach
Soda stretches your brand creatively and cuts time to high-quality integrated digital marketing.
We work iteratively and model user experience to understand your customers, then map it to design and functionality for high engagement. Cost and delivery expectations are clearly spelled out upfront.
To extend solution life, we consider the latest technologies, web standards, future upgrades and DIY-administration.
You can review progress as we work and include changes in the workflow. You'll be able to track your project virtually using Soda's collaboration tool and have an assigned account manager on the project with a guaranteed response to your questions within 24 hours.
Technically on larger projects, we draw on elements of a lean process known as Agile to reduce development effort and project cost. This disciplined, yet flexible approach gives us the capacity to deliver in a short timeframe if needed.
The Results
This proven approach combined with the talent and expertise of our staff brings great results. See for yourself.
Discover
You brief us – then we ask questions to define your goals, customers, competitors and technical requirements.
Plan
Shared understanding of actions, timelines and deliverables. Digital and e-commerce strategy are developed. We can provide a full technical specification on request.
Create
We design the user experience and develop visual/campaign concepts with an eye on your business goals. Rich-media is combined with high-end copywriting for content.
Build
Technically everything comes together in a controlled production environment. You can review progress at an time in the technical phase. For the geeks, we use Agile development.
Quality
Assurance
Digital media is tested for commercial, functional and non-functional performance. Then we hand over to you for review and sign off.
Manage
& Grow
Before go-live, tracking and reporting is added to measure results. From this we tweak to increase your return on investment.